Overview
Design Playground
Unilever Professional (India), a subsidiary of Unilever, specializes in providing professional-grade products for the Indian hospitality, healthcare, and foodservice industries. They offer a diverse range of cleaning agents, personal care items, and food ingredients. To strengthen their online presence and sales channels, the company embarked on a product design initiative to enhance their eCommerce store.
Year
20121
My Role
As the lead designer at Unilever Professional India, I was responsible for overseeing the entire process of enhancing our eCommerce store. This involved conducting a thorough discovery phase, conducting user research to better understand our target audience, defining the requirements of the project, designing the solution, conducting rigorous testing, and providing continuous support through the launch phase.
Tools used
Identifying Challenges
The Underlying Problems
Spline 3D animation for Natwest IOS App Money Coach Project
Social Media Library's
The marketing collateral driving the traffic.
Objective
Our goal was to develop a Social Media Library that simplifies the creation of compelling advertisements. Focused on quick turnaround and versatility, the library aimed to facilitate the easy promotion of various products and bundle offers.
Implementation
Implementation: Designed for user-friendliness, the library provided multiple layouts tailored for different social media platforms (LinkedIn, Facebook, Instagram). It allowed even non-designers to efficiently craft eye-catching adverts, emphasizing bundle offers for effective marketing.
Results:
Results: The Social Media Library reduced asset creation time by approximately 40%, enabling rapid response to market changes. Its adaptability ensured seamless integration of new products and bundles, making it a valuable asset for ongoing and future campaigns.
Impact on Website Traffic
The library's efficiency translated into a significant increase in website traffic. Engaging and visually appealing adverts across platforms, especially on LinkedIn, Facebook, and Instagram, contributed to the growth in online presence.
Conclusion
The success of the Social Media Library not only improved advert creation efficiency but also positively impacted our online presence. By saving time and adapting quickly to market dynamics, our company is better positioned for sustained growth in the competitive realm of social media advertising. This case underscores the importance of innovative marketing tools in navigating the dynamic digital landscape.