The First Step was to understand how consumers of this market felt about the current childcare products in the current market and try to understand the pain-points of parents and childcare service providers for these current products. This was achieved via a set number of interviews with Parents and Nannies. Which allowed me to get some real feedback rather than guesswork from this early stage. The information gathered allowed me to discover the root of the problem.
Quotes Directly from Users:
“As a parent, I feel I should have more control over my childcare service.”
” I feel trust is a big issue when using these services.”
“I would like to see tailored childcare based on the location and reviews.
“As a childcare provider, I want the parents to feel trusted in my services.”
“I feel having a fluid transaction process between parent and childcare provider can allow an easier transactional process and keep on track of payment status.”
I started by looking at the products which were currently out in the market, some of which include include Care.com, Sittercity, Sitter, bubble this allowed be to diggest the pros and cons of each product.