Project Description

John Lewis Email Pattern Library

My Role:UI/UX   •  Tools: Sketch, Photoshop, HTML & CSS, Litmus

John Lewis is one of the UK’s biggest retailers, both online and instore. A large amount of site traffic originates from the tailored Email marketing BAU, flash sales & promotional events.


Due to the quick turnaround of comms and inconstancies, a component library was created in order to create a maintainable solution involved the design and build of component partials for quicker turnaround of comms.


By creating patterns & code partials which could be easily adaptable for a wide range of content we were able to produce a scalable and maintainable library of components which resulted in quicker design and build turnout times whilst allowing for a more cohesive approach and reduced overall build and QA time.

The Wireframing

The Visuals